Meet the Founders Part 1 with Victoria Farmer

Meet the Founders Part 1 with Victoria Farmer

This week we are going behind the scenes to share a little with you about the founders of Kind Culture Co. Get to know the moms behind the brand! This week, we interviewed Victoria Farmer.

What inspires you? Professionally and personally?

My family. Without a doubt they are behind everything that drives me. As a little girl I grew up in a very poor family. There were times where the water and electricity was shut off. I remember my mom melting our crayons to make candles so we would have a source of light. Looking back she made what could have been a really terrible situation fun for us kids. I’m so grateful for that. I would pray at night to be rich someday. I wanted to be rich so that I could take care of my family and make sure they didn’t have to stress over the simple things in life. Now that I’m an adult I realize that money doesn’t take all your stress away and it doesn’t fix everything. But I’m still driven to become successful so that my family doesn’t have to worry about the little things. If I can do that through a company I strongly feel makes the world a better place, I think that little girl couldn’t be prouder.

Why is now the time for Kind Culture Co. to exist?

Honestly, a company like Kind Culture Co. has needed to exist for a long time which is part of why Jackie and I were so driven to create it. We live in a time that can seem so unsettling and we want so much for our kids. I strongly believe that to create a better world for our children they need to be a part of it. It needs to be a collaborative effort and as parents and role models we must lead in that endeavor. We need to be mindful about incorporating wholesome and educational toys. Playtime is essential to our children’s growth and development which is exactly why we have created products that get our kids off screens and prompt them to interact with others in a positive and meaningful way. This will help them develop into happy, successful adults that truly impact the world in a positive way.

What's your idea of downtime?

Is there really such a thing as “downtime” as a parent? I wish I knew! I think it is important to do what we can to recharge our own batteries in whatever way makes sense for us during this stage of life. When you are a parent of three kids 6 and under, one with a disability, life can be pretty overwhelming. But I try to be mindful of self care. You can’t take care of anyone else unless you take of yourself also! For me that means making gym time a priority. Traveling with my family helps me recharge as well though if I’m being completely honest, sometimes we need a mini vacation from our vacations! Traveling with kids can be so exhausting but so worth it!

If you weren’t working on Kind Culture Co., what would you be doing?

It’s funny because even though I never imagined myself creating a product lines of dolls, I definitely envisioned myself doing something entrepreneurial. In my senior yearbook I have under my goals to become a successful business woman. It has always been important to me to do something that was more than just another job, something I was passionate about that I felt impacted change. My 4 year old son was diagnosed with Autism a year and a half ago. I feel like everything happens for a reason and that our lives are very much intentional rather than full of coincidences. I suppose if I wasn’t working on Kind Culture Co. I would be focusing on some sort of endeavor that improved the lives of those with Autism whether it be advocacy work or creating a business that directly benefits those on the spectrum. I still intend to do this!

What is your idea of work/life balance? 

This is something that I can honestly say I struggle with and if you know someone who has this mastered, send them my way! I try to be mindful of where my heart is. If I’m feeling troubled/anxious I try to feel out what it is that is making me feel that way. Often times, it’s making sure that I have a list of priorities. As women we oftentimes feel we need to do it all and I definitely went through a stage where I wore myself pretty thin. I found that instead of just making it all happen, I was doing a lot of things not very well. Now I try to be very intentional about the things I commit myself to. If I say yes to something, it isn’t just one more thing to add to my plate. It means that there is something else I’m saying no to. There is only so much that we can do and we shouldn’t feel guilty about that. Find your priorities and do what you can to make those happen. Also, give yourself grace!


Do you have any questions for our founders? Let's hear them! Comment below and we will be sure to answer everything you've got! Stay tuned for next week when we interview Jackie Konczol.

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